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While I always keep a close eye on what all of the fashion people are wearing, I’ve been paying especially close attention to their timepieces recently. I’ve been thinking about investing in my first designer watch, so have been paying attention to the brands and specific styles every fashion person is wearing. My research is more in-depth than other investment purchases I’ve made in the past like bags and shoes, since the prices can be steeper and it is a piece that I plan on wearing for the everyday.

While many of the best watch brands are household names, there are some insider brands that you may not immediately recognize. So, which ones made the cut? Ahead, the 5 watch brands to have on your radar and the key styles to know from each of them. There is no doubt that they are all iconic in their own right.

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