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It feels like there are so many beauty brands out there that it’s impossible to keep track of them all. Every week, there’s a new brand, or a celebrity launching a beauty line, or a makeup brand introducing skincare. Put simply, the beauty market is oversaturated.
Because of this sheer volume of brands, it’s important to pay attention to the ones that are actually landing with their audiences. That’s why when Cosmetify released their 2022 Cosmetify Index, the industry immediately perked up its proverbial ears. This index measured the world’s biggest, most popular beauty brands of 2023 based on a wide variety of factors: Instagram followers, Instagram engagement, Instagram mentions, and Google searches and change in searches.
There’s no doubt about it—people are clearly prioritizing factors like efficacy, sustainability, and simplicity in their beauty buys. Keep reading for the world’s most popular beauty brands of 2022, which are sure to keep gaining momentum this year.
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