Photo courtesy of Leore Hayon

The Clean Beauty Lover’s Guide
to Really Great Hair

For a long time, hair was the third rail in clean beauty: Whereas skin care and makeup quickly caught up with their conventional counterparts in terms of luxury and results, clean hair products took longer to match conventional ones. Even once the technology adapted and clean hair care did catch up, it took a moment for top hairstylists, colorists, editors, and industry insiders to discover—and fall in love with—the best of the best. Here are the winners, the ones that have surpassed anything in the conventional-hair-product world to become true essentials.

  1. 1

    The incredible frizz-fighting hair towel

    Aquis Lisse Luxe Hair Towel

    Lisse Luxe Hair Towel
    goop, $30


The Aquis is especially nice because, aside
from not roughing your hair up like a cotton
towel does and drying it four times faster than
a cotton towel would (it’s both smoother and
more absorbent), it’s also super thin and not that big, so it’s about 1,000 times easier to
wrap your hair up in. And it stays wrapped
better, too. Plus, the tech-y neon-coral tag on
one side is so chic, I can’t even stand it.”

—Jean Godfrey-June | goop executive beauty director

Microfiber towels can reduce frizz and breakage—I particularly love the ones made by Aquis.”

—Tracey Cunningham | top LA colorist

  1. 2

    The shine-inducing, where’d-you-get-that-texture hair treatment

    goop Beauty GOOPGLOW Restore + Shine Hair Serum

    goop Beauty
    GOOPGLOW Restore + Shine Hair Serum
    goop, $48/$44 with subscription


My hair was dry as hell post-vacay, and I tried the hair serum the minute I got back. I noticed immediate improvement—she was thirsty!”

—Katie Sturino | founder of Megababe

Everyone, no matter their hair type, should be doing preshampoo treatments—they really make a difference for shiny hair and a healthy scalp. This one is made with oils—remember that oils are moisturizing, but they also have cleansing benefits, just as face cleansers do. It’s nurturing, moisturizing, and replenishing.”

—Bridgette Hill | colorist and certified trichologist

I section my hair into six sections, warm the oil in the palms of my hands, apply it evenly to each section from roots to ends, then braid. After 20 minutes or so, I rinse my hair with warm water, then shampoo and condition. This helps seal in moisture and gives my hair incredible shine.”

—Denise Vasi | actress, digital content creator, and founder of the lifestyle website maed

I’m obsessed with this—it’s an incredible multitasker. Put it in 20 minutes before you shower, especially before a blowout (it helps protect from heat), and you’ll see a huge difference.”

—Mark Townsend | top hairstylist and Dove ambassador

  1. 3

    The rich, super moisturizing conditioner

    Sangre de Fruta Garden of Earthly Delights Botanical Conditioner

    Sangre de Fruta
    Garden of Earthly Delights Botanical Conditioner
    goop, $52


My goal is shiny, shiny, shiny! I have soft, fine hair, so I can tell right away if a conditioner is going to work or not. This is fabulous: I can brush out my hair with no problems, and it air-dries with so much shine.

—Pia Baroncini | founder of the clothing line LPA and host of the podcast Everything Is the Best

  1. 4

    The weirdly unbelievable, bendy brush with flexible bristles

    Manta Manta Pink Hairbrush

    Manta Pink Hairbrush
    goop, $30


I’ve been loving this brush right after I get out of the shower for an amazing scalp massage.”

—Tata Harper | founder of Tata Harper Skin care

There is nothing like this brush—it feels so good, and it’s great for your scalp and your hair.”

—Jessica Richards | founder of Shen Beauty

Most brushes only gloss the surface—and wielding a comb can be misery, not to mention damaging—but this brush is incredible. The bristles get right in there, unraveling snarls, knots, and matted sections, plus the feel of them grazing my scalp is spectacular.”

—Megan O’Neill | goop senior beauty editor

  1. 5

    The deeply
    hydrating hair mask

    Rahua Omega-9 Hair Mask

    Omega 9 Hair Mask
    goop, $44


I’m all about a hair mask. The day I found out my book hit the NYT bestsellers list—right after I had a complete breakdown—I smoothed on my Rahua Omega 9 hair mask from roots to ends, wrapped it in Saran Wrap (important for penetration!), sat in the sun on my fire escape with a Häagen-Dazs chocolate almond ice cream bar, and truly luxuriated.”

—Tia Williams | bestselling author

In between sew-in weaves, my hair—my ends in particular—requires extra attention, and the Rahua hair mask is the most nourishing treatment. After I shampoo, I comb through the mask and leave it on for 10 to 15 minutes (I do a face mask at the same time). The shea butter and sunflower-seed oil leave my hair looking soft, moisturized, and shiny, with the bounce restored to my curls.”

—Erica Ndlovu | goop junior associate beauty editor

This leaves my hair feeling hydrated and silky, and I love that you don’t have to leave it on super long to feel and see results.”

—Gucci Westman | top makeup artist and founder of Westman Atelier

  1. 6

    The life-changing, scalp-exfoliating shampoo

    goop Beauty G.Tox Himalayan Salt Scalp Scrub Shampoo

    goop Beauty
    G.Tox Himalayan Salt Scalp Scrub Shampoo
    goop, $45/$38 with subscription


This is my favorite for getting rid of dry shampoo buildup. I started my career as a hair colorist, so I know how important it is to keep the scalp healthy, and this really does the trick without drying out my hair.”

—Deborah Pagani | founder of Deborah Pagani fine jewelry

In the shower, I love this—it’s so foamy and hydrating, and my hair always feels extra shiny afterward.”

—Naomi Watts | actor, producer, and cofounder of ONDA Beauty

I use this twice a month. I love the idea of exfoliating our scalps as we do our faces. And the smell—it’s like walking into the most luxurious spa.”

—Jessica Bowers | aesthetician and creator of @westvillagelife

A few times a week, I wash my hair with the hydrating shampoo and conditioner from Rahua. Or I do the goop scalp scrub, which I love. It gives my scalp an incredible exfoliation to clear away product buildup—especially good after a day on set or if I’ve applied more products than usual.”

—Miranda Kerr | founder and CEO of KORA Organics

This scalp scrub is the perfect treatment when I have braids. I’m always worried about my scalp not breathing—so I massage it in a bit, let it sit for 5 to 10 minutes, then rinse it out. I feel like it helps break down the buildup of oils and dirt. Plus, the smell is divine.”

—Marjon Carlos | journalist

  1. 7

    The high-tech hair-dryer

    Ga.Ma IQ Perfetto Hair Dryer

    Ga.Ma. Italy Professional
    IQ Perfetto Hair Dryer
    goop, $399


I use this dryer every day—even when I’m not giving myself a full, salon-esque, bouncy blowout—to dry my wet hair quickly or give my roots a boost of volume. Another dryer might take 20 minutes to dry my hair, but this sleek, professional-grade dryer does it in 10 (it’s made with something called Oxy-Active technology, which creates a vacuum effect for wicked-fast drying). It’s also incredibly lightweight, so it’s easy to maneuver without exerting a crazy amount of arm strength.

—Brianna Peters | goop associate beauty editor

  1. 8

    The hairstyle-preserving silk pillowcase

    Slip White Queen Pillow Case

    White Queen Pillow Case
    goop, $89


A silk pillowcase is a simple investment that pays off for both your face and your hair, and beautiful materials for your bed overall make a difference, I think.”

—Norma Kamali | fashion designer and founder of Norma Kamali and NORMALIFE skin care

Sleeping on a silk pillowcase can make a major difference in your hair. Slip makes the most beautiful ones—they’re soft and smooth and good for your hair. They help prevent major tangles, which often happen while you sleep.”

—Mark Townsend | top hairstylist and Dove ambassador

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