The natural evolution from millennial pink? Digital lavender, a cool-toned lilac pastel, which WGSN has named as its color of the year for 2023. It also happens to tie in well with the digitally inspired textures we’re seeing in nail art: color-shifting shimmers and light-reflecting iridescent finishes.
“Lavender has been popular with some of my clients because it’s easy to create a modern contrast with a lot of other statement colors,” says Tee. “The shade by itself is subtle, but paired with a stark green, it becomes super eye-catching. I also love it with a contrasting but complementing deep plum and molten silver details.”