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Amazon Prime Day is officially here. That means 24 hours of sale-shopping madness has officially descended upon us. In the past, you might have scrolled through Amazon’s homepage, seen the deals, and started indiscriminately adding them to your cart as quickly as you could (no judgment), but this year will be different. Why? Because I’m here to filter through the thousands of discounts and place the best beauty buys in front of you. And you can trust me, too. As a beauty editor, it’s my job to separate the bad from the good (and the good from the really good). So, you can rest assured that I’ve got your back.
This year, the cart-worthy products include an editor-loved mascara, TikTok-viral skincare products, and multitasking hair tools. Keep scrolling to see all 40 of the best beauty items to shop during Amazon Prime Day. Period.
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