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As I was working on this story, I thought back to my experience growing up shopping at Victoria’s Secret. I experimented with everything the brand had to offer, from its undies and fragrances to shampoos (which got me compliments on how good I smelled daily). But even with all of my fond memories, I thought about how the brand’s messaging around body image affected how I saw myself. So after taking a glimpse at its social media, it was nice to see that the brand is owning its impact on millions of young girls and women.
And its latest fragrance launch, Bare, is redefining what we’ve come to expect from their fragrances, even featuring a women-led campaign featuring a diverse cast of women who are making an impact on the world via activism, creativity, and unique points of view. Here, we’ve rounded up 18 of the brand’s best fragrances that feature scents ranging from florals to grounded notes of bergamot and much more. And, of course, we couldn’t leave out the Bombshell fragrance that started it all—it is still America’s number one best-selling fragrance, after all.
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