I’m not a big fan of the Oscars. Don’t get me wrong, I love the pageantry and I love the few weeks of the year where it almost seems like everyone cares about movies almost as much as I do. But ultimately, whatever wins or loses rarely does so based on the actual quality of the film, but instead is more of a metric on how persuasive that film’s Oscar campaign was and how much bandwidth it squeezed out of its marketing budget.



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