Meta announced today that it will be opening its first retail store at its Burlingame, California campus in early May.

This will be Meta’s first hardware retail store and it will open starting on May 9 from 11 am to 6 pm, Monday through Friday. The idea of the store is to allow users to get hands-on experience with its products, similar to how Apple’s retail stores allow customers to interact and demo various products in the tech giant’s ecosystem before buying.

The new retail store will feature a dedicated space to test the Meta Quest 2. This includes trying games such as Beat Saber, Real VR Fishing, and GOLF+, and an option to take home a mixed reality recording of you trying out the virtual reality headset.

A picture of Meta's retail store. | Image: Meta

A picture of Meta’s retail store. | Image: Meta

Meta’s retail store will also include a demo area for customers to test video calling videos on the Portal videophones and an opportunity to demo the Ray-Ban Stories, a pair of smart glasses released by Meta last year in collaboration with the luxury sunglasses company Ray-Ban.

This is not the first time Meta provided a chance for potential buyers to try its VR headset. Back in 2016, Meta teamed up with retail chain Best Buy to provide VR demo stations.

While the retail store sounds spacious, Meta notes that the storefront is only 1,550 square feet. This is unsurprising given that the location is near the Meta Reality Labs headquarters and not located in a major metropolitan city such as NYC or Los Angeles.

News of Meta opening its first hardware retail store come as the company is preparing to develop new products in the VR and AR market. Current projects in the works include Project Cambria, a high-end headset that focuses on face and eye-tracking.

Project Cambria

Taylor is the Associate Tech Editor at IGN. You can follow her on Twitter @TayNixster.


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