MADISON, Wis. — Today, Governor Tony Evers signed an emergency order prohibiting infant formula price gouging. Gov. Evers’ order will help protect parents against predatory pricing during a shortage of infant formula and other important resources.

Rising costs are a serious concern among many Wisconsin families — that’s why Gov. Evers found common ground with both parties to deliver historic tax relief for Wisconsin families and businesses. This year, 86% of Wisconsinites are seeing a 15% income tax cut or more.

“No kid should ever go hungry, and no parent should have to worry about having access to formula, especially if their infant has special nutritional needs,” said Gov. Evers. “As families continue to feel the squeeze of rising costs and folks face difficulty getting supplies and resources quickly, this order makes it clear that retailers looking to take advantage of vulnerable families during this formula shortage will not be tolerated.”

See below for coverage of Gov. Evers’ order to prohibit infant formula price gouging.

Channel 3000: Evers signs emergency order banning baby formula price gouging

TMJ4: Governor Evers issues emergency order prohibiting price gouging on baby formula

  • “Due to supply chain issues and recalls, it has been difficult, and nearly impossible for some, to get much-needed baby formula. Stores are struggling to keep shelves stocked, as companies struggle to distribute the much-needed formula. Now, Evers has declared a “period of abnormal economic disruption” which prohibits price gouging of infant formula for 90 days.” 

WMTV: Wisconsin bans baby formula price gouging

WKOW: New Evers’ order prohibits price gouging for infant formula

Wisconsin State Journal: Tony Evers prohibits baby formula price gouging statewide under 90-day order

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