I’ve been quietly clocking the rise of this “ugly” sneaker trend. Over the course of this spring and summer, I noticed an uptick in a certain sneaker style that I can only describe as, well, surprising. The fashion crowd has never been one to shy away from a controversial pair of shoes, as we’ve seen time and time again with It sneakers from the Balenciaga Triple S to the New Balance 990. So when the stylish women in my Instagram feed started donning this next style, I wasn’t completely shocked. But I did start taking note of their appearances and now it’s time I break my silence on this rising fashion-girl style. The kicks in question? Asics gel sneakers

Yes, that’s right. The sneakers popular among dads everywhere could rebrand themselves as the next insider must-have, following in the footsteps of New Balance. And after collaborating on a few exclusive colorways with menswear designer Kiko Kostadinov, it seems that Asics has never had more buzz. Scandi cool girls are another reason I’m betting big on Asics. They’re usually 10 steps ahead of us when it comes to what’s cool and my Stockholm and Oslo feeds tell me that Asics is their latest sneaker obsession, which means the rest of us aren’t far behind. 

One thing’s clear: They’ve officially made it onto our radar and our shopping lists. Ahead, take a look at some standout styling moments with Asics sneakers and shop all the colors the must-have sneakers come in.

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