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By DAVID KLEPPER and MATT O’BRIEN
Associated Press
As Elon Musk is finding out, running a global social media platform requires more than a few good algorithms. It also presents tough decisions about what kind of content to allow, and how to handle users who break the rules. Since Musk purchased Twitter, however, the rules have become unclear and enforcement inconsistent. The platform announced it was ending its COVID-19 misinformation policy, only to say no policies had changed. Ye, the rapper formerly known as Kanye West, was banished from Twitter for posting anti-Semitic content, even as the platform reinstated the account belonging to a neo-Nazi leader. Social media experts say the lack of clear and enforceable content rules could hurt Twitter if users start to lose trust.
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