We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

If your Instagram and TikTok is full of GRWM videos and viral beauty products you’ve been dying to try, you’re not alone! There’s something so satisfying about watching a perfect makeup look come together, and we get that completely. What’s even more satisfying is that you can try out all the looks for yourself at an affordable price with this roundup of the best skincare and makeup under $35. 

Whether you’ve been looking for a Rare Beauty liquid blush dupe or your next favorite eyeshadow palette that won’t break the bank, this guide has all the very best products your makeup routine needs. We’ve even spotlighted our favorite makeup brushes that are currently on sale! Keep scrolling to shop your way to becoming a makeup pro.



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