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“I think the constant reminder is, hey, this game is big to us because it’s our next one. This game is big to us because we don’t want to let each other down. You can’t ride the waves of the season. To answer your question, no. I don’t think you treat it any different with how you tell one player toward another player.
“What I said to [WR] Zach Pascal before we played Indianapolis is going to be similar things in my message to [WR] A.J. [Brown] this week. He doesn’t have to do any more than just go out there and be himself. He doesn’t have to press. He just has to go out there and do his job to the best of his ability with the attention to detail, and to go out there — because if you allow yourself — every week you can do that to yourself.
“I know there is no team for A.J. to go home to in Mississippi, but I’m going to New Orleans, and I am going to treat that bigger because I’m playing in front of them. Or now I’m going to play my former team here. Oh, now I’m going to play — I’m thinking of Ole Miss guys — now I’m going to play this team and that was my college roommate, and so now I have to get up for this one.
“If you just treat everyone the same, right, that’s the way to go. And then you don’t allow yourself to ride these waves of the season, because there is always going to be different schedules, there is going to be Thanksgiving one week and then there is going to be Christmas one week.
“You got to stay true to your process, and that’s the key. Because every game, the next game is always biggest game. We don’t want to let each other down, and so you got to prep for every game the same. But naturally human nature will take over, and that’s my job as a coach to make sure that he knows he doesn’t have to do anything more than just be A.J. Brown. That’s why he’s here. That’s why we traded for him, that’s why we paid him, because he’s a phenomenal player. Just go be yourself. You don’t have to do anything special because you’re special enough to go out there and play.”
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