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Zara churns out new arrivals at a rapid pace, so understandably, it can get tricky to find what’s truly worthy through the noise. But leave it to the internet sleuths to make Zara fun again: While the state of TikTok is in limbo, if it were to go away, one thing I would surely miss about the app is the dedicated users who filter through Zara’s latest drops in real time. If you’re not making daily visits to the store or website, it’s easy (and quite possible) to miss some true gems among the hundreds of new products. TikTok’s Zara investigators always identify the best pieces as they arrive, and when they do, it doesn’t take long for said pieces to go viral—take last summer’s internet-famous slip dress or the pink wool jacket-and-pant set that sold out like lightning.
Taking a cue from my favorite Zara-dedicated accounts, I spent some time diving through the retailer’s new collection both in-store and online. And as expected, Zara truly delivered with edgy, experimental denim pieces that look designer and baggy cargo shorts that hit right on one of the season’s biggest trends, among other things. Ultimately, I think I found a ton of pieces that I predict are very likely to go viral. Some of these haven’t captured the attention of TikTok yet, but give it some time before Zara’s biggest fans are all over them. To shop all of the new arrivals I think are bound to be huge this season, keep clicking below.
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