Twenty-twenty-four is the year that maximalism takes center stage in the beauty space again. Minimalistic no-makeup makeup looks reigned supreme in 2023, but bold beauty is back. We’re wearing eye shadow again, and I don’t mean just one shade on the lid. We’re mixing colors, applying more products than we ever have, and relying on tutorials to achieve the most intricate and interesting looks. Buckle up—this resurgence is going to make for a year full of endless inspo, and we’re starting with three looks courtesy of Who What Wear’s senior manager, Lauren Palacios. I’ve never had a conversation with Lauren without complimenting her gorgeous skin or asking about which products she’s wearing. “Makeup and skincare have meant so much to me for so long, and any chance I get to showcase my talents, I will do just that,” she says. I picked her brain for the trends she’s seeing and loving right now. Her beauty collection is vast, but lately, SHEGLAM has become her go-to, which isn’t shocking. The brand is the best for testing trends without gasping at your credit card statement. If you want to see the beauty trends on her radar so far, keep scrolling.


Is there anything more satisfying than applying the perfect wing on the first try? While you try to come up with an answer, I’ll be studying Lauren’s technique and mastering the art of a bold-liner look. “I’ve always loved the ’90s clean cat eye and the flawlessness of the late 2010s highlight and contour foundation,” Lauren says. The beauty here lies in the combination of trends from two time periods that create a look that feels so 2024. “Makeup, just like clothes, isn’t one-size-fits-all,” Lauren says.

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