Now that Bud Light is imploding under the weight of the Dylan Mulvaney fiasco, some American beer drinkers are trying out other brands.
One brand that’s getting a lot of attention is Yuengling, which happens to be America’s oldest brewery.
Yuengling seems to know that they have a huge opportunity to gain some serious market share because one of their recent tweets shows that they understand their customer base.
OutKick reports:
YUENGLING APPEARS READY TO POUNCE ON BUD LIGHT WITH PERFECTLY-TIMED TWEET
Yuengling — America’s oldest brewery — ain’t sitting idly by as Bud Light sinks like a brick. In fact, it appears the iconic beer wants a little of that $5 billion action that Anheuser-Busch lost this week.
In perfect passive aggressive fashion for 2023, Yuengling’s official twitter account was ready to pounce like a pack of wild wolves Friday afternoon.
Shortly after AB released an official statement in the wake of the Dylan Mulvaney fallout, Yuengling fired off its first tweet in a week with a simple message: we make good beer!
Check this out. Doesn’t this look like a good alternative to Bud?
Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer. pic.twitter.com/5TdmGiUc5R
— Yuengling Brewery (@yuenglingbeer) April 14, 2023
Simple, American, and right to the point with no preachy politics.
This is how you market beer. Kudos. https://t.co/9bGtsoRi2Z
— Deebs (@DeebsFLA) April 15, 2023
I suspect your sales will skyrocket but you’ll also get a bunch of friendly young people with odd-looking hair applying for marketing positions. Resist the urge to hire them, no matter how many Ivy League degrees they have. https://t.co/WrKJDubMt4
— nihi (@nihiofkdi) April 15, 2023
You can watch a mini-documentary about Yuengling below:
Their sales are going to go up.