The Jackson State crowds at Mississippi Veterans Memorial Stadium grew substantially under head coach Deion Sanders.

It’s likely safe to say that Jackson State University has been living in the golden age of Tiger football.

With Deion Sanders leaving to become the head coach at the University of Colorado, one must wonder how JSU, and Jackson itself, will make up for the energy and economic impact provided by Coach Prime the last three years.

According to numbers from Visit Jackson, Jackson State University football is estimated to have brought $30 million in economic impact to the area in 2021. Also in 2021, JSU averaged 42,293 fans for most Football Championship Series home games. While the final economic impact numbers for 2022 aren’t in, it’s a good bet it will be more than 2021.

For 2022, JSU finished the season Saturday with an attendance average of 44,354, breaking its own FCS record. While Jackson State did lead the FCS in attendance the two years previous to Sanders’ arrival, the 33,762 average in 2019 pales in comparison to what Coach Prime brought to town.



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