New year, new beauty routine.

Kick off 2024 with a reset to your skincare and beauty regimen, courtesy of Who What Wear Beauty Director Erin Jahns. When it comes to skincare, Jahns recommends focusing on simplicity in the colder weather. “Your skin can all of a sudden act like a completely different skin type than you’ve been used to,” Jahns said. “I think it’s also a good opportunity to just go back to basics.” For makeup, creating a solid foundation is key. “Everyone agrees that you want to be investing in foundations, concealers, bronzers, highlighters, brushes, definitely your skincare,” Jahns said.

For the latest episode of Who What Wear With Hillary Kerr, Jahns sits down with Who What Wear Editor in Chief Kat Collings to discuss 2024 skincare and makeup trends, the products worth investing in, and more.

For excerpts from their conversation, scroll below.





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