Over the course of the last half of a decade, White Claw Hard Seltzer went from a confusing combination of flavored bubbly water and beer to a staple of tailgates and events everywhere. The evolution of Mike’s Hard Lemonade for the LaCroix generation, White Claw led the charge of hard seltzer’s march from a tiny category of about $41 million in 2016 to a $2.5 billion industry, owning more than half of those sales.
Mark Anthony Brands, which interestingly owns both Mike’s Hard Lemonade and White Claw, has been chased in the hard seltzer world by Truly (owned by the Boston Beer Co.), but recently found new competition from the big players in the beverage world, with Bud Light Seltzer and Coca Cola’s Topo Chico version.
But rather than wait and see what happens, White Claw is continuing to innovate with their own new products, coming out with a White Claw Hard Seltzer Iced Tea, a product that seems to be the turducken of drinks, wrapping three different beverages into one can. “You combine the leader in hard seltzer with the ever-growing tea trend, and you’ve got a winner,” said John Shea, White Claw’s Chief Marketing Officer for North America in a press release. The company also notes that it uses sustainably sourced tea, describing it as “the finest flavors to deliver a wave of pure refreshment like no other.”
The new product, which comes in 12-ounce cans of lemon, raspberry, mango, and peach flavors, is now available all over the country, so you can decide for yourself if the sum of the parts will be as good — or better — as each of them separately.