We ring in the new year with a fascinating conversation with world-renowned author and speaker David Meermam Scott heading into the release of his new book, Fanocracy, which launches this week. What can we learn from our shared experience of fandom? How do concepts like mirror cells and our understanding of physical space provide clues into become a more effective instructor or presenter? How is being a fan part of what it means to be human? And can all of this help us to be optimistic heading into the new decade? We cover all of this and explore the power of releasing true ownership to the fans in a fascinating conversation to kick-off 2020. We hope you enjoy!

Scott, D. M., & Scott, R. (2020). Fanocracy: Turning Fans into Customers and Customers into Fans. Portfolio.

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