I’ll admit it. I have been sleeping on Urban Outfitters lately. I had written the retailer off and hadn’t given its website a good deep dive in a while, so I thought it was time to dip my toe back into shopping at Urban. After all, we all know about the TikTok-viral UO bustier top that has become one of Gen Z’s favorite buys, so I figured there have got to be things that could help me step up my style game. To my surprise, I found so many pieces that grabbed my attention, including great swim, super-trendy shoes, fun tops for summer, and dresses that needed to be in my closet like yesterday. Not only was I surprised by the number of items I found and loved, but I also found several brands that I love to wear such as For Love & Lemons and VDM the Label. Urban Outfitters has really stepped it up lately. 

Keep scrolling to see the items from Urban I’m loving right now.



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