“Speaking of TikTok trends, we’ve also seen an uptick in brands that correspond to #oldmoneystyle—which has even more views than #balletcore—names like Max Mara, Missoni, and Brunello Cucinelli. In other words, [they’re] brands you can invest in, and rest assured, they will be wearable several years down the line.
“Max Mara’s coats sell very well on Italist every year around this time for two reasons: because the iconic outerwear styles from the Italian label are timeless, in the best neutral colors and broadly flattering cuts … and because we have the best pricing! Even before markdowns, Max Mara outerwear is, on average, 53% cheaper on Italist.”
