While online shopping is the ultimate luxury, many items are much easier to shop for in person. Denim is high on that list. Sizing can be tricky, especially when you’re curvy and looking for the style that flatters you the most. There are so many cuts and styles to choose from, and every body type is different.
Luckily for all of us, in 2024 there are a number of different brands, both high-street and high end, that offer jeans that fit well, look stylish and boost confidence all year round. We spoke to a number of different influencers to help us find the best denim styles for curvy body types. Below, they share their picks for the best denim styles for curvy women.
Shop the Best Curvy Jean Styles and Brands for Women:
1. Wide-Leg Jeans
Sara Brown says, “One brand I go to for wide-leg jeans time and time again is Lucy & Yak. I especially love their wider leg styles “Delores” and “Cole”, which are available in a mix of light to mid washes and black. Their denim is made from 100% GOTS certified organic cotton which is also deliciously soft to wear.
Some styles also feature a little bit of elastic at the side of the waistband to help with ease, meaning you don’t feel too squeezed if your body might be more bloated that day. This details is something I worked on with the fit team when I consulted with them on expanding their size range. As one of the most inclusive UK brands they go from a UK6 – UK32 in all of their pieces.”
Shop Lucy & Yak Jeans:
Shop Other Wide-Leg Jeans:
2. Straight-Leg Jeans
Chloé Pierre says, “The key to a good pair of straight-leg jeans is fit and versatility, and one of my favourite places to buy them currently is Abercrombie & Fitch. They hug me in all the right places whilst accentuating my curves rather than tucking them away. I love that they work for all occasions – day wear and evening wear.”
Shop Abercrombie & Fitch Jeans:
Shop Other Straight-Leg Jeans:
3. Skinny Jeans
When speaking to the Who What Wear US team, Ketara Milian, one of the winners of Good American’s Open Talent Casting spoke about how much she loved the brand’s skinny jeans. “Finding good jeans as a plus-size woman can be equivalent to going through an obstacle course”, she says.
“The denim that makes me look in the mirror twice! Accentuates my curves, [is] tall girl–friendly, and I can wear them to castings or a night out.”
Shop Good American Jeans:
Shop Other Skinny Jeans:
4. Printed Jeans
Sara says, “I’m very appreciative of the more maximalist denim Simply Be has provided us over recent months. When I had been sized out of the metallic denim or animal print jeans from brands like Damson Madder and Ganni, Simply Be have been the first to make them in my size. They’ve also done a collaboration with the brand Twisted Wunder, with whom they’ve created some embellished jeans, these will be really fun to style with around the festive period.”
Shop Simply Be Jeans:
Shop Other Printed Jeans:
ASOS Curve
Asos Design Curve Mid Rise Baggy Boyfriend Jean in Tiger Print
Bring on the animal print.
Abercrombie & Fitch
Curve Love Mid Rise Slouchy Jean
You can get these in short, regular or tall depending on your height.
5. High-Waisted Jeans
Milian says, “My personal staple? It complements my hourglass figure, sits perfectly at my waist, and can be found in so many other denim styles.”
And the high street has so many options to suit a number of different body stypes. Our favourite. buy at the moment is H&M’s barrel high jeans that are available in sizes UK 4 – 30.