The Alexa Chung Madewell Collaboration is Here— Shop the Chic Launch

Alexa Chung wears suede jacket, black bra, and suede skirt as part of Madewell x Alexa Chung collaboration.

Alexa Chung is an It Girl— we don’t have to tell you that much. The bonafide style icon and internet personality has been taking over our feeds (or, if you were an OG fan, our Tumblr dashboards) for over a decade at this point. So, naturally, when Madewell announced they were teaming up with Chung for a seasonally-appropriate collaboration, nostalgia was already a part of the conversation.

The first installment of the Madewell x Alexa Chung collaboration, which launches today, feels like a product of a past, romanticized time. Mod details and 70s’-inspired suede silhouettes lay the groundwork for the 14-piece womenswear capsule. Inspired directly from Chung’s personal ever-evolving style, long-line coats, classic denim silhouettes, and retro mini skirts all steal the show— especially the suede pieces that emphasize one of this season’s biggest trends.

The latest launch between Chung and the American label comes 14 years after their first collaboration in 2010— another seasonally-apt, similarly coveted fall collection where Chung served as the brand’s “original muse.”

Photo of Alexa Chung for Madewell Collaboration campaign, wearing blue denim dress.

“This is a very tranquil, quite plain, back-to-basics thing,” Chung told The New York Times regarding the launch. Unlike her previous self-titled brand, the pieces from the Madewell collaboration are far more approachable and versatile. “It’s far less personality than I had in my brand, which was quite wacky at times. This is sedate. A palate-cleanse situation.”

Although Chung has been on my personal Pinterest board since I first gained fashion consciousness as a quiet and shy middle schooler, what she represents has been plastered across social media for the last few months— of course, I’m talking about the rise of indie sleeze. While the Madewell collaboration doesn’t quite hit those raunchy, cringe-worthy early 2000s moments, elements of suede and mod green make it more akin to the underground movement’s cooler, wiser older sister. Mellow indie girl fall, perhaps? I, for one, am all for it.

Photo of Alexa Chung for Madewell Collaboration campaign, wearing blue jeans and brown suede coat.

Photo of Alexa Chung for Madewell Collaboration campaign, wearing jeans, black bra, and button-down denim shirt.

Below, shop the full range of the Madewell x Alexa Chung collaboration, launching in stores and online today, September 4. Run, don’t walk, to get these before they sell out— I have a sneaky suspicion they will soon.