I’ll be honest—by the time Cyber Monday rolls around, I have multiple virtual shopping baskets filled with beauty essentials I’ve been holding off on purchasing in anticipation of price drops. As a Who What Wear beauty editor and proud smart shopper, I’ll say the Black Friday/Cyber Monday shopping season is my Super Bowl. I’ve always had an eye for discounts and details (especially when it comes to the best beauty finds I share with readers), and I wait all year to snag them during Cyber Week.
If you’re wondering which of the products on my Cyber Monday shopping list I swear by for a simple and elegant beauty routine, you’re in luck! Below, are the 16 essential products across hair, skin, body, and makeup that I’ll be taking into 2025 from must-have beauty brands like Briogeo, Pattern Beauty, Nécessaire, and Peter Thomas Roth.
Haircare
Briogeo
Don’t Despair Repair Hair Mask, Deep Conditioner
Deal: 30% off sitewide from 11/20–12/2
If you’ve been on the hunt for a product that helps restore and strengthen your strands after damage, consider trying this 15-time award-winning deep conditioner by Briogeo. The creamy mask is formulated with protein-rich plant proteins, algae extract, and a blend of moisture-boosting oils for healthy hair.
TGIN
Butter Cream Daily Moisturizer
Deal: 60% off selected products on 12/2
Designed with curls and coils in mind, the Butter Cream Daily Moisturizer delivers hydration to the tendrils while improving manageability, reducing frizz and flyaways, and promoting healthy hair growth. It’s formulated with shea butter to add shine and moisture as well as vitamin E for improved scalp health and shine.
Verb
High Shine, Glossy Shine Spray with Heat Protection
Deal: 30% sitewide from 11/19–12/3
I’ll be heading into 2025 with glossy curls thanks to this extra-moisturizing shine spray. It adds shine while primes hair for heat styling with protection up to 425°F, leaving the hair healthy with vitamin-rich peach oil, nourishing rose-hip oil, and olive oil–derived squalane to attract and lock in moisture.
Pattern Beauty
Detangling Nectar
Deal: up to 30% off across all retailers announced daily starting 11/25
The Detangling Nectar by Pattern Beauty has gone double platinum in my household for curls and coils. The product makes combing through knots and curls easier with a slippy formula featuring sea moss, aloe vera, and grape-seed oil for peak shine and hydration.
Bodycare
Naturium
The Glow Getter Multi-Oil Body Wash
Deal: 25% off sitewide from 11/25–12/2
I was introduced to this glow-inducing bodywash via the For You page on TikTok a year ago and have been using it since. With a 50%-glycerin formula, the bodywash uses a nourishing blend of linoleic-rich oils and plant-derived squalane to gently cleanse the skin without stripping it of essential moisture.
Kiehl’s
Creme de Corps Refillable Body Lotion
Deal: 50% sitewide from 11/26–12/3
With the onset of winter weather, I’m doubling down on how frequently I slather on lotion to add moisture back into my skin. The best-selling Creme de Corps Refillable Body Lotion has been a favorite of mine to stock up on during Cyber Monday sales because it’s formula is fast-absorbing, non-greasy, and infused with cocoa and shea butter.
Nécessaire
The Body Wash Santal
Deal: 25% off sitewide from 11/24–12/3
Another essential bodywash I always have in my shower is Nécessaire’s The Body Wash. (The smooth and uplifting santal fragrance is my go-to.) It cleanses and restores the skin with a nourishing blend of Epsom salt, minerals, and niacinamide. The signature santal scent balances essential sandalwood oil with black pepper, iris, and jasmine.
Osea
Bestsellers Bodycare Set
Deal: 20% off + double points day + free shipping on 12/2
I’m buying this four-piece bodycare set by Osea as a gift for a loved one this year! It features the California-based brand’s beloved Undaria Algae Body Oil, Anti-Aging Body Balm, Salts of the Earth Body Scrub and the Undaria Algae Body Butter (my all-time favorite). All are clinically proven to visibly improve the appearance of skin by boosting moisture and elasticity.
Skincare
The Outset
Purifying Blue Clay Mask
Deal: Up to 25% off sitewide across all categories 11/30–12/3
If you haven’t added a purifying clay mask to your skincare routine, what have you been doing? The Outset’s Purifying Blue Clay Mask is one of my favorites to snag during Cyber Monday. It’s a mineral-rich mask formulated with Blue Clay to unclog and minimize pores in addition to reducing shine without over drying the skin with the addition of salicylic acid.
Ilia
Blue Light Protect + Set Mist
Deal: 20% off sitewide 11/24–12/2
I spent hours writing every day, so it’s important for me to take the steps to protect my skin from the harmful effects of blue light. I’m buying this Ilia facial mist to play defense against blue light and everyday pollution while also hydrating the skin and setting makeup using a mixture of marine actives, mastic, and tara extract
Peter Thomas Roth
Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches
Deal: 50% off from 11/29–12/2
As someone with fine lines and dark circles under my eyes, I snap up these gel eye eye patches whenever I see them on sale. They work to hydrate the skin under your eyes with multiple sizes of hyaluronic acid, marshmallow root extract, and caffeine the de-puffing, restoring the smooth appearance of the skin, and drenching the area with moisture.
Make
Super Cell Deep Moisture Cream
Deal: 25% off sitewide, up to 50% off selected products from 11/25–12/2
To add moisture back into my dull, dry skin, I love using Make’s Super Cell Deep Moisture Cream. It has rich texture and uses a nourishing formula featuring orchid stem cells, phytoceramides, essential fatty acids, and a unique liposome delivery system for a healthy skin barrier and radiant-looking complexion.
Makeup
Iconic London
Kissed by Sun Multi-Use Blush & Bronzer
Deal: individual items will be 40% off, gift sets 30% off sitewide from 11/15–12/2
I love a good multipurpose makeup product that can give me a natural-looking flush of color and glow in a single swipe. Iconic London’s Kissed by Sun Multi-Use Blush & Bronzer in the shade Date Night is my go-to year-round for a subtle, sun-kissed finish in seconds without having to book a tropical vacation.
Benefit Cosmetics
Precisely, My Brow Pencil
Deal: 30% off sitewide and free shipping from 12/2–12/4
I’m always complimented on my full brows, and the real credit goes to Benefit Cosmetics Precisely, My Brow Waterproof Eyebrow Definer. While I’ve bounced between shades over the years, the dual-ended tool gives my brows natural-looking definition. It’s easy to use (yes, even for those of us with shaky hands).
Bobbi Brown
Long-Wear Gel Eyeliner
Deal: Up to 50% off sitewide across all categories 11/30–12/3
You’ll rarely see me without a makeup look featuring a sleek wing created by Bobbi Brown’s Long-Wear Gel Eyeliner. The waterproof long-wearing eyeliner offers the precision of a liquid liner and the ease of a gel-based formula with highly pigmented gel formula for up to eight hours of wear.
Well People
Supernatural Complexion Stick Foundation + Concealer
Deal: 25% off sitewide from 11/28–12/3
The Supernatural Complexion Stick Foundation + Concealer stick by Well People delivers light-to-medium coverage and a natural finish that’s perfect for mess-free spot coverage and allover application. It also offers skincare benefits since it uses a formula enriched with bamboo stem powder, an antioxidant botanical blend, and black cumin seed oil.
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