Like any liquid makeup product, applying liquid bronzers can be a challenge since they risk appearing streaky and unnatural. Remember: a little can go a long way with these, so it’s best to build up the product as needed. Finding the right shade is also imperative. Using one that’s one or two shades darker than your skin tone will keep you looking naturally bronzed. “Liquid bronzers are great for a very natural look and healthy glow,” says Charlie Riddle, global beauty director at Stila. “Using your fingers, you can apply it onto the apples of your cheeks and the bridge of your nose for a sun-kissed look.”
Because of the versatility of their formula, most and can also be applied with a brush or beauty blender. According to Etienne Ortega, celebrity makeup artist and Deck of Scarlet brand ambassador, “to apply liquid bronzer, first shake the bronzer to ensure good consistency. Put a dab on your palette before applying, but if you don’t have a clean palette the back of your hand works as well.” Then, using your tool of choice (soft, fluffy brushes tend to have the best results), sweep the product into the contour areas of the face, such as the cheekbones, temples, hairline, and lastly, the jawline. “I like to go over the area and lightly dab with the same brush to make sure it’s pressed into the skin,” says Ortega.
Ready to reach your glow goals? Ahead, find the 15 best liquid bronzers for all types of budgets.