If you’re a regular Who What Wear reader, you’re well aware of the hold that The Row has on us. It’s no secret that the brand of minimalist and serenely tailored garments dreamed up by the Olsen duo is the goal aesthetic we’re always striving for. So when we came across one creator on the fashion side of TikTok who calls herself a collector of the brand, we had to get in touch with her to get a better idea of how she builds such a chic wardrobe.
Meet Neelam Ahooja, a stylist and collector based in Toronto, who tells us that she’s been a fan of The Row for a long time and has amassed a collection of both old and new pieces over the years. “I wear a lot of it, but there are certainly special pieces I care for much in the same way a museum curator would,” she explains, hence why she doesn’t simply claim to be a customer of the brand but calls herself a collector.
Ahooja’s feed is the epitome of low-key luxury—her outfits are elevated and chic but never fussy. Of course, The Row features heavily in each of the ensembles she displays but since our wallets aren’t always capable of fronting a shopping spree at the label, we’ve asked her to let us in on the staples that define her wardrobe. “I know The Row isn’t accessible to everyone, but there are ways to achieve a Row look,” she notes. “You can shop pre-owned, wait for a sale, or get similar items from other minimalist brands. “
Ahead, discover the six staples that she considers to be building blocks to a The Row-inspired wardrobe and shop similar styles at both luxury and affordable price points.