Emma Chamberlain, style icon and digital creator, has taken over a classic Levi’s silhouette yet again in time for the holiday season. Enter the latest project between the 22-year-old and the American heritage denim house: the It’s Giving Season campaign, featuring a fashionable spin on classic Levi’s pieces and a tightly curated guide of tried-and-true brand staples Chamberlain has high up on her wish list for giving and receiving this year.
Since joining the American denim label earlier this year as a guest creative director and brand collaborator, Chamberlain has remixed some of Levi’s pieces into elevated, cool Gen Z takes. Lest we forget, fans of the 22-year-old who have been watching her YouTube content since the mid-2010s know her personal lore surrounding the brand’s heritage 501 jeans runs deep. (In fact, she can match all of her Chamberlain Coffee characters to a Levi’s style—if that doesn’t exude dedication, I don’t know what does!)
While Chamberlain’s former collaboration focused on adding a few personal touches to her favorite pieces, her latest It’s Giving Season collaboration with Levi’s expands upon her unique creative vision, blending funky and cool elements with what she calls “grandma chic.” Unlike her first edit with the brand, though, Chamberlain explained that her latest round was a much more expansive, collaborative effort, from the gifting curation to the vibe of the homey photo shoot.
