Allison Conrad has made an entirely new category within the haircare industry: anti-aging support for hair. Conrad founded Arey, aka “the wrinkle cream of haircare,” alongside her longtime hairdresser, Jay Small, with the goal to proactively impact aging hair. In 2020, the two launched the company with a single-supplement hair color, and three years later, Arey now has a dynamic assortment of science-driven shampoo, conditioner, and styling products formulated with vitamins, antioxidants, and a clinically efficacious peptide, all designed to delay and re-pigment gray hair.
