Thousands of video reviews, heart-eye emojis, and “OMG, I need” comments later, we’ve officially fallen victim to the hype (and without regret). We came for the packaging, but we stayed for the product. Inside this luxe, shiny gold tube, you’ll find a compact balm formula that resembles a creamy lipstick and melts into a gloss-like finish when applied to your lips. No joke, my lips got juicier with each stroke. It’s nourishing and non-sticky, and it instantly plumps your lips and adds the perfect flush of color. This balm is infused with Hourglass’s Conditioning Complex that makes your lips instantly look softer and smoother while keeping them hydrated all day. Four new shades just dropped, but I haven’t shut up about this product in days, so I’m going to let our editors do the rest of the talking. It received 10 out of 10 across the board, so prepare to enter your payment details for this fan favorite in a few.