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In 2022, the buzz phrase that permeated the fashion space was “dopamine dressing”, named for its mood-boosting effect that included a palette of bright colors such as Valentino PP Pink, nostalgic Y2K pieces from the early aughts, and an overall attitude of joyful dressing. Moving into 2023, brands are returning to simplicity and restraint through “quiet luxury” designs—elevated everyday essentials and pared-back pieces that evoke a sense of understated polish. The S/S 23 collections from designers including The Row, Ferragamo, and Bottega Veneta embody this mood with pieces such as logoless bags, sophisticated outerwear, and sleek crocodile-embossed footwear that feel simultaneously subtle and elegant.
Though framed as luxury, this movement doesn’t necessarily correspond to high designer price points. Rather, this direction in fashion reflects the shift we’re seeing in shopping habits that are more considered, with quality over quantity and long-term investment purchases top of mind. This can mean anything from finding an affordable vintage piece with a high level or craftsmanship to a smart investment on a designer bag with a low cost-per-wear—all with discreet designs that are less recognizable than the logomania items of years past. Ahead see how quiet luxury is impacting the runways and wardrobes of the fashion set and the key buys of the season.
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