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Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.
The majority of our Deep Reviews will feature our editors’ honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we’ll sprinkle in a special single-product format called Honestly, I Love It. As the name suggests, these reviews will hone in on one standout beauty formula our editors quite literally can’t shut up about. This week, I’m diving into the internet’s buzziest moisturizer that’s allegedly a dupe for La Mer’s original hydrating cream— Nivea’s iconic blue-tin Creme ($6).
Growing up, I was always told the genetics for good skin were strong in my family. My grandmother, who’s turning 87 this year, has skin that would most likely send skincare lovers into a spiral—no blemishes, zero wrinkles, and noticeably flawless pores. The anti-aging rhetoric in the United States tells us it’s socially acceptable to start Botox treatments at 30 and get a face-lift by 60, but my grandmother’s skin has remained untouched by fillers, peels, and injectables. Her secret? Nivea’s moisturizer that’s cheaper than my daily frivolous Starbucks order (an almond milk dirty chai latte, in case you’re wondering).
For the past five years, I’ve been trying and testing a multitude of night creams and long-lasting moisturizers as part of my job, but to be completely honest, I keep reaching for Nivea’s classic formula time and again, despite the overwhelming number of incredibly expensive and science-backed skincare products lining the shelf in my tiny bathroom. Although I’d always seen the women in my family use it, I didn’t pick a tin up myself until scouring Reddit’s infamous honest and unfiltered comment section for affordable dupes as a college student. The search through the depths of the internet was prompted by an anxiety-filled consolation-prize purchase: a $200 one-ounce jar of La Mer’s cult-favorite face cream while being stuck in an airport for over 18 hours after a delayed flight abroad. We’ve all been there.
While I rationed it little by little, I knew there would come a day in the not-so-distant future when I’d have to either rebuy or replace it. Given the looks of my bank account as a college student at the time, I knew I needed to find a comparable option that was as nice on my skin as it would be on my wallet. Enter my blue little box.
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