NOBLESVILLE, Ind. — A newly opened business in Noblesville is giving back during the busiest holiday shopping days of the year.

Go & Do is giving 100% of its profits to charities and nonprofits throughout Indiana. The business is not only doing this during the holiday season, but all year round.

“We’ve been blessed, and I just want to pay it forward,” said Lindsey Rinehart, the founder and owner of Go & Do.

Rinehart started Go & Do at the end of July. She is now using her creativity to give back to others in a whole new way.

“I was talking to my husband, and I was like ‘You know what, what if I did a retail store and instead of me keeping the money we donate it?’” Rinehart said.

Go & Do is an acronym for Granting Opportunities and Dedicated Outreach. The business’ mission is to donate 100% of its profits back to local charities and nonprofits in Indiana and beyond.

“Our slogan is ‘Every purchase powers a purpose,’” Rinehart said. “We are hoping to spread the love and give to as many nonprofits as we can.”

And holiday shoppers at Go & Do like the business’ unique concept too.

“I need to do more shopping,” said Brooke Walsh, a local shopper. “I think that’s pretty amazing. I am up for supporting anyone who does that.”

“I think it’s great they do this,” added Bonnie Bailey, another local shopper. “Anytime people give back to charities, I think it’s wonderful.”

Brooke and Bonnie stumbled upon Go & Do on their annual Black Friday shopping adventure.

“We’ve been doing this for probably over 20 years,” they said. “Six or eight years ago we decided to add in our (fun) outfits. It’s just our one day to spend together, mother and daughter, and just have lots of laughs and a good day together.”

Go & Do has already started its first round of donations, and the next round will come at the end of December — one of the busiest times of year for local charities and nonprofits.

“Every quarter I make the donations,” Rinehart said. “The end of September marked our first quarter of business, and we made the donations. We were able to help three nonprofits. We gave to Joey’s JourneyThe Feeding Team, and Girl’s Positivity Club.”

Rinehart’s hope is to continue giving back to others throughout the year and inspire more people to do the same.

“Support local,” Rinehart said. “Support small businesses. Donate to charity. Do all of the good things.”

Go & Do is located on Logan Street in downtown Noblesville. To learn more about the business, click here.



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