Kim Kardashian to pay $1.26 million for crypto promotion

It’s a reality check for Kim Kardashian.

“The Kardashians” star has agreed to pay $1.26 million in penalties and disgorgement after the Securities and Exchange Commission said she promoted a cryptocurrency product without reporting her income for it.

Kardashian’s fine comes as part of a settlement announced Monday by the SEC, which says the TV personality got $250,000 for posting about EMAX tokens on her popular Instagram account.

“The federal securities laws are clear that any celebrity or other individual who promotes a crypto asset security must disclose the nature, source, and amount of compensation they received in exchange for the promotion,” Gurbir Grewal, the director of the SEC’s enforcement division, said Monday.

“Investors are entitled to know whether the publicity of a security is unbiased, and Ms. Kardashian failed to disclose this information.”

Kardashian, who boasts more than 330 million followers on Instagram, also agreed in the settlement not to promote any cryptocurrency products for the next three years.

She is cooperating with the SEC in its ongoing investigation, the agency said.

“This case is a reminder that, when celebrities or influencers endorse investment opportunities, including crypto asset securities, it doesn’t mean that those investment products are right for all investors,” SEC Chair Gary Gensler said Monday. “We encourage investors to consider an investment’s potential risks and opportunities in light of their own financial goals.

“Ms. Kardashian’s case also serves as a reminder to celebrities and others that the law requires them to disclose to the public when and how much they are paid to promote investing in securities,” Gensler said.

Kardashian’s promotional post included a link to the website for EthereumMax, which sells the EMAX tokens, the SEC said. The EthereumMax website gives instructions on how to purchase the digital tokens, according to the agency.

Her Instagram post violated a federal anti-touting provision, the SEC said. The $1.26 million owed by Kardashian includes a $1 million penalty for the violation, with the star also paying back the money she received for her promotion with interest.