Kwara, a Kenyan fintech digitizing credit unions (saccos), more than doubled its client base last year, and its eyeing enormous growth in the coming years after raising a $3 million seed extension, and signing an exclusive digital solutions distribution agreement with the Kenya Union of Savings & Credit Cooperatives (Kuscco), the national umbrella body representing saccos.
Following the Kuscco partnership, Kwara gains connections to a pool of over 4,000 saccos for its banking-as-a-service product. As part of the exclusive deal, Kwara is also set to acquire Kuscco’s subsidiary IRNET, a software company and provider for saccos, for an undisclosed amount.
Kwara says the Kuscco deal comes at the right time in its plan to double down on Kenya, especially because it comes immediately after the $3 million seed round extension. The round had the participation of existing investors DOB Equity, Globivest and Willard Ahdritz, the founder of Kobalt Music. New backers One Day Yes, Base Capital as well as fintech executives including Mikko Salovaara, the CFO of Revolut, also joined the round. The new funding brings the total seed fund raised by the startup to $7 million, after the initial round saw Breega, SoftBank Vision Fund Emerge, Finca Ventures, New General Market Partners and others VCs invest.
“We think we’ve barely scratched the surface in the Kenyan market. And so, we are just going to be really investing in products and services that deepen our relationship here,” Kwara co-founder and CEO, Cynthia Wandia told TechCrunch.
“The rationale (of the deal) is clear, first it is an opportunity to generate leads and distribute our core product as fast, and to deepen our competitive moat. We’re entering an exclusive partnership, which also means no other tech company will be able to market with Kuscco. They are stacking their bets on us but we have been able to prove that we can do it as we continue to grow,” said Wandia, who co-founded the fintech with David Hwan in 2019.
Kwara, which also has a presence in South Africa and the Philippines, has grown its clientele base to 120 from 50 at the end of 2021, maintaining a 100% customer retention — a proof of the value it delivers to its clients. The automated onboarding process, the startup says, has ensured customer success and growth.
Kwara’s product upgrades the back-office operations of credit unions helping them to shift away from tedious paper-based processes and physical branches, opening up new avenues for them to sign up new members and create novel products.
The company also has a next-generation neobank app that gives members of partner credit unions access to additional services such as instant loans and third-party services such as insurance. It said the user base of the neobank app, which also allows users to deposit money directly into their sacco accounts, and track their finances and payments, has grown 35-fold since launch last year.
The fintech is planning on adding more features to cater to the saccos, and additional products for the members too.
“We continue to ship more or less enterprise grade features for the large saccos that are well capitalized, the ones who are at the same size and level as some of the banks. There asre specific features they need and specific ways they need to be taken care of so we will continue investing in that. And then investing in the neo banking experience, so adding more features that help the members build a personalized view of their own goals and really start working towards achieving them. Partnering with third parties who are bringing value to these end customers,” said Wandia.
“We believe that every time a sacco member leaves their sacco to get another service just because the sacco doesn’t provide it is a missed opportunity for that member to actually profit from the returns of that product. all income earned on those products actually flows back to the members as dividends,” she added.
Credit unions are formed by people with a common interest or members of an industry, like farmers or teachers, who buy shares in the institution, save money and take loans. They are popular especially in developing regions due to their low-interest-rate loans and ease in accessing credit when compared to conventional banks.
