“Not only are we formulating our products with melanin-rich skin in mind, not only are we creating products that are beautiful, that will help you deeply care for yourself,” he told E! News, “but we wanna make it affordable so you can buy it at your local CVS or Walmart for 10 or 15 dollars. And so that’s what we created with Loved One and I’m really excited.”
John’s unisex skincare line Loved01 (@loved01skin) is available now on Loved01.com and at CVS stores nationwide and CVS.com.
E! News airs Mondays through Thursdays at 11 p.m. on E!. The Voice season 23 premieres Monday, March 6, at 8 p.m. on NBC.
(E! and NBC are both part of the NBCUniversal family.)