A few weeks ago, I hopped on a plane to Indianapolis, Indiana to attend my first Indy 500 race. There’s a rising tide of sports and fashion, and this is yet another example where we’re seeing that grow. Part of the Triple Crown of Motorsport—alongside the Formula One Monaco Grand Prix and the 24 Hours of Le Mans—the Indianapolis 500 is among the most prestigious and most well-known motor races in the world. It is also the largest single-day sporting event in the entire world, a fact that became immediately clear when I walked into the Indianapolis Motor Speedway to find over 300,000 attendees accompanied by the booming cheers of racing fans and the buzz of tires whipping around the track at over 200 mph. An experience that is hard to put into words and such a singularly special event, especially for racing fan like myself.
I headed to the race with Tag Heuer, a dream experience for a racing fan like myself. With a long history of timing devices used for sporting events and a heritage in the world of motorsports, Tag Heuer joined the Indy 500 in 2004 as the Official Timekeeper and Scorer. Its iconic, limited-edition timepieces are also presented to the winners. Ahead, more inside my weekend at the Indy 500 that included everything from chatting watches with race driver Alexander Rossi, taking an IndyCar for 190 mph hot laps around the iconic track, and testing out a timepiece for the weekend.
Timepiece Test-Drive
I tested out the Tag Heuer Carrera Chronograph watch over the racing weekend in a style finished with an 18k gold case and leather band. The timepiece was originally launched in the 1960s and is designed with a chronograph for precise timekeeping, which makes it a key tool in the world of motor racing. I put the built-in stopwatch to the test during the race to track lap times.
TAG Heuer
Carrera Chronograph Watch
TAG Heuer
Carrera Chronograph Watch
TAG Heuer
Carrera Chronograph Watch
A Driver’s Meeting, Hot Laps, and Garage Tour
Our first day of the visit consisted of a driver’s meeting where each of the racers was introduced in front of a crowd of spectators ahead of the Indy 500 race.
After the driver’s meeting, we headed to do outfit changes into fire suits for hot laps around the Indianapolis Speedway race track—arguably one of the most exhilarating moments of the weekend.
(Image credit: Indianapolis Motor Speedway, LLC)
Alongside with NASCAR race driver Toni Breidinger as well as driver and automotive artist Rae Roberts, we were suited up and headed trackside. Then, I stepped into the back of a two-seater IndyCar, where I was immediately taken round the track at 190 mph. There are truly no words to explain the feeling of driving at the speed, but also the intimate feeling of driving around the same track as so many of the greats.
The exact cars we drove in to go 190 mph around the Indianapolis speedway.
(Image credit: TAG Heuer)
This was followed by a visit paddock visit We had the opportunity to see the exact cars that would enter the racetracks and meet with driver Pato O’Ward, a buzzy racer who drives for Arrow McLarren in the IndyCar Series and is also McClaren’s reserve driver for the 2024 Formula One season.
Citizens of Humanity
Zurie Jeans
A Conversation with Motorsport Driver Alexander Rossi Ahead of the Indy 500 Race
(Image credit: Kevin Amato)
Tell me about your watch collection. Do you have a favorite timepiece that you wear?
“My actual favorite is the [TAG Heuer] Autavia because I fly airplanes as well. So they brought that back. They said they brought kind of the retro styling of it back, and so it was a timepiece in its original state. This kind of combines automotive and aviation, so obviously that fits into my personal life quite well.”
How did you begin working with TAG Heuer as a brand ambassador?
“My parents were huge race fans, and as a result of that, we’d kind of wake up every morning, Sunday morning, to watch F1 races. TAG Heuer was the timing partner of F1 so it was just a brand that you associated with the sport that we had such a passion for. As my career progressed, and I got to the point where I started earning money, I actually got my dad a 40th birthday present with my—a [TAG Heuer] Monza watch.
I went to Europe and raced there, came back to the States in 2016 and TAG Heuer is the official timing partner of Indianapolis Motor Speedway, and one of the things when you win the race is you get a watch that is the special edition for that year. And so I was like, Man, that’s pretty cool, thinking that the story kind of would end there, because I didn’t own a TAG [Heuer] watch at the time.
IndyCar does a media tour in Manhattan. One of the stops was a rooftop cocktail hour that was hosted by TAG Heuer, and I came and gave a ten-minute speech explaining my journey and what had happened, kind of three days prior [after winning the 2016 Indy 500 race], and met some people there, and within like 12 days, I had an ambassador deal done with the brand. And here we are going on nine years later, but it’s come full circle from something that was truly an aspiration of mine as a kid, to be able to be even just have the watch.”
Any styling tips for when you wear your timepieces?
“I wear them because of the significance that they have more than because they match a certain outfit or an aesthetic. That means I’ll wear a rubber banded watch to a black tie event because I like it and I want to.”
How would you describe the excitement and energy around Indy 500 for someone who hasn’t stepped inside the Indianapolis Speedway?
“It’s the 108th running [of the Indy 500], and to put that into perspective, it was Super Bowl 58. So if you think about the history and the legacy of that event and the fact that it’s at the exact same facility the track hasn’t changed from a geometrical standpoint, you have people that have been going for generations.
It’s really cool because this race shaped automotive culture in the United States. It shaped some of the technology that you had in road cars today. And so you every year that you’re involved in it, you’re contributing back to that kind of history. And then on top of that, it’s 350,000 people in one place—it’s the largest non religious gathering of human beings on earth.”
TAG Heuer
Autavia Flyback Chronometer Watch
TAG Heuer
Formula 1 x Indy 500 Chronograph Watch
TAG Heuer x Kith
Limited Edition Formula 1 Watch
Indy 500 Race Day
Before the Indy 500 race began, I had a chance to walk down to the grid with the TAG Heuer team. We chatted with the race engineers, spot some of the drivers prepping for the race, and get a view from the ground moment before the race began.
With paddock badges on, it made the race weekend feel official.
One of the track rescue members attentive at the track ahead of the race.
Josef Newgarden took the winning first spot at the 2024 Indy 500.
Naturally, I clocked the race times with the TAG Heuer stopwatch built into the Carrera timepiece.
HOMMEGIRLS
Striped Poplin Shirt
CELINE EYEWEAR
Triomphe Sunglasses
