For years, finding products that worked perfectly for my Brown skin was no easy feat. Enter South Asian–owned brands like Kulfi and Live Tinted. Now, my daily beauty routine has become quicker and easier. To be understood and seen in the beauty world is not something I take lightly. While finding confidence in my skin was a personal journey I completed on my own, finding these products was just another piece in continuing to feel empowered. I used to spend too much time mixing and researching products, and knowing that these products were made by women who look like me and have similar skin concerns in mind takes that unnecessary pressure off my shoulders. 

After trying (and loving) the products below, I was eager to share them with anyone who could benefit. Thanks to these brands being available at Sephora and Ulta, I’m sensing a positive shift in the beauty industry that has been a long time coming. Of course, there’s still a lot of work left to be done, but supporting these brands is a step in the right direction. Keep scrolling to see the four beauty products from South Asian–owned brands that have become integral parts of my beauty routine. 

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