I want you to start by thinking of something you love—something you do just for fun and that you know you’re good at.

One of my friends, John, lives in San Francisco. I call him when I need to have a difficult conversation. He’s incredibly patient and knows how to get the message across without causing people to become defensive. (Is this you? What would people call you to ask for your advice?)

For my friend Julia, it’s clothes. She reads fashion blogs on her commute to work. Her apartment has stacks of Vogue, and her Pinterest page has outfit ideas. Her friends go to her for outfit ideas if an event is coming up.

But you know what? Neither of them has ever thought of turning their interests into a business. And if I suggested they start a business, do you know what they’d say?

“Why would anyone pay me for that?”

Now that you’ve seen what’s possible let’s break down the process into actionable steps. Here’s how you can start generating business ideas:





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