Rose Inc began as a beauty publication that, in August 2021, expanded into a clean skincare and makeup brand. The Lip Cream follows this legacy to a tee. “What separates Lip Cream from other liquid lip products is the level of skincare ingredients used. In addition to our sustainable squalane (for weightless hydration), Lip Cream is infused with postbiotics and fermented botanicals,” he explains. These ingredients work in tandem to strengthen the moisture barrier while visibly smoothing and plumping the lips.
Like any lip product, the way you apply it makes a difference. Luckily, the Lip Cream is versatile, allowing its wearer to use it as a reflection of their personal makeup preferences. “For a soft and diffused lip, apply to the center of the lips and blend out using fingertips or a fluffy brush. It gives the perfect pop of color with an undone, just-kissed finish,” says Hoffman. “For a bold and saturated lip, apply Lip Cream using the tip of the applicator as a liner, then fill in the rest of the lips. Apply additional layers until the desired intensity is achieved for an intense, smoldering pout.” It’s as simple as that—very little effort for a big impact that lasts.
