Recently, we’ve been seeing a shift in bag trends to low-key quiet-luxury styles that combine ease, subtlety, and quality craftsmanship. Essentially, they’re smart investment buys that can withstand the trend cycle and last in your closet for many years ahead. With that in mind, it is unsurprising that the Gucci Jackie 1961 bag is gaining momentum this year. Originally launched in 1961 and named after Jackie Kennedy, who was frequently photographed wearing the leather hobo, the bag was rereleased in a new iteration on the F/W 20 runway.

Though we’ve been seeing the bag on the fashion scene since its updated version dropped several years ago, it is more popular than ever and has been one of the most-photographed bags so far in 2023—a testament to its staying power that makes it a key investment buy. Ahead, see how celebrities and fashion insiders are wearing the Gucci Jackie 1961 bag and shop the style.

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