Over the last few years, J.Crew has found a die-hard audience of young people with a stylish, sartorially in-tune eye that, frankly, wouldn’t even have shopped there 3 years ago. While much of the brand’s buzzy come-back can be attributed to the appointment of womenswear designer Olympia Gayot and menswear designer, Brendon Babenzien, there’s an undeniable core tenet of the American heritage retailer that may be the key to it’s longevity and trendy resurgence among fashion’s cool kids: people love wearing old clothing.
Unlike the ultra-hyper fast fashion trends or too-current aesthetic waves that have swept fashion circles over the last few years, it feels like there’s been a turn in our approach to clothing. Like tons of other editors or friends of mine, I’ve found myself perusing through J.Crew’s site more and more as the months have gone on, opting to align myself’s with the brand’s iconic all-Americana vibe complete with oversized knits, workwear jackets, sharp tailoring, and other staples New England coastal cool.
