With FIFA now firmly in the rearview mirror, Electronic Arts has revealed the logo for EA Sports FC, which it hopes will be able to continue the series’ incredible run of success dating back to the ’90s
At the first blush, the logo is extremely, well, pointy, with a surfeit of sharp angles more reminiscent of a racing brand than a soccer game. Here’s what EA had to say about the new logo:
The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, triangles. From passing techniques to set plays, the shape has also been woven into the DNA of EA SPORTS football experiences for decades; from the isometric angles of our very first 8-bit experiences and the triangular polygons that make up every pixel of our most modern games, as well the iconic player indicator symbol that appears above every athlete in every match.
If you want a fuller breakdown of the new logo’s design, as well as a picture of it on a flag, you can find a lengthy explanation right here.
The beginning of a new era
The new logo comes just about a year after the original news that EA’s multi-decade partnership with FIFA was coming to an end and that the series was being rebranded. EA CEO Andrew Wilson was unusually candid about the breakup, saying that the only value that FIFA brought to the series was “four letters on the front of the box.” FIFA, for its part, has promised to put out its own game.
Despite the name change, EA Sports FC will retain the partnerships that have been its calling card, striking a deal with the Premier League worth some £488 million — a contract said to be worth more than double the value of the original deal.
Little else is known about EA Sports FC, though it’s unlikely to be significantly changed from previous games, which have long since perfected the franchise’s moneymaking formula. EA has said that fans can expect a full reveal in July.
As for the final release, EA Sports FC should be out on PC and major consoles sometime in September.
Kat Bailey is a Senior News Editor at IGN as well as co-host of Nintendo Voice Chat. Have a tip? Send her a DM at @the_katbot.
