Non-fungible tokens are basically digital items that use blockchain technology to grant “ownership” to those who pay for them. Ownership is in scare quotes, because you really only own a sort of receipt that says a non-unique digital file is yours. It’s an extremely divisive phenomenon, partly because creating NFTs requires environmentally damaging, energy-intensive blockchain mining, and partly because the scene is rife with scams. That hasn’t stopped their proliferation, and it hasn’t stopped Dead By Daylight studio Behaviour from licensing its in-game models for NFTs. Specifically: You can now buy a Pinhead NFT.

Not film Pinhead or anything: Dead by Daylight Pinhead. It’s the character model that you can interact with in the actual game, and which is viewable via thousands of images found on Google. The innovation here is that now you can pay for it and in theory own it, which you could have done anyway, using your imagination. Buying the NFT does not give you any kind of copyright claim after all, which would be a more convincing indication of ownership. Not only that, but the Pinhead NFT grants “a chance” to access the Hellraiser chapter of Dead by Daylight—though it’s not guaranteed, which is bizarre. Possibly because this NFT just isn’t actually worth shit.





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