Through this partnership, HP and WWF will advance forest restoration in one of the world’s most extraordinary and threatened forests—the Atlantic Forest in Brazil. This biodiversity hotspot, which has lost over 83% of its original forests, is home to seven percent of the Earth’s plant species, five percent of the Earth’s vertebrate species, including many found nowhere else on Earth, and a host of iconic wildlife, making its health and restoration critical.
HP and WWF will also accelerate improved forest management in China – the world’s largest producer and consumer of paper products. Additionally, HP will support WWF in strengthening science-based targets for forests and develop a tool to estimate the ecological benefits of improved forest management so that other companies can better estimate the climate, water, and other nature-related co-benefits of their actions.
This project, which builds on HP’s progress in Forest Stewardship Council-certified paper sourcing as a participant in WWF’s Global Forest & Trade Network, exemplifies WWF’s call for a “New Deal for Nature and People” – a collaboration between all sectors of society to take urgent, global action to halt biodiversity loss and protect nature. To sustain the world’s forests, we need more than just responsible forest product sourcing, we need bold action in both conservation and restoration. Conserving forests is critical to conserving wildlife and meeting the world’s climate goals. Reversing the trends of vanishing forests is an ambitious goal, but partnerships like these give us a model for how we can get there.
