In the upcoming decade, fast prep time, easy-to-prepare, single-serving packaging, and other time savers will be priorities for Gen Z and younger Millennials who buy fresh chicken. That’s according to research presented at the 2024 Chicken Marketing Summit.
More than two-thirds, or 71 percent, of consumers surveyed said they now spend more than 30 minutes preparing a typical evening meal. Gen Z spends the most time preparing dinner, with almost a third spending an hour or more on a typical evening meal. Sixty-seven percent of Gen Z says that fast prep will be a priority in five years.
“Beyond speed, Gen Z indicates a future need for advance meal prep, global flavors, and minimal clean up,” says Joyce Neth of WATT Global Media. Among the report’s recommendations was to make it easy for consumers to choose, buy, and prepare chicken meals fast and to reinforce the established benefits of chicken.
