CES 2025, the annual consumer tech conference held in Las Vegas, is here. TechCrunch reporters are on the ground giving you the latest announcements and reveals from the show. Today is Press Day, which features keynotes from the biggest players, including Samsung, Nvidia, Toyota, Sony, and more.
Below, you’ll find a list of the biggest announcements from CES 2025’s press day.
Nvidia brings the crowds and AI announcements
Founder and CEO Jensen Huang ended CES Press Day with what else but a series of AI-filled announcements and highlights.
One of the most interesting was Project Digits, a “personal AI supercomputer” that makes the company’s Grace Blackwell Superchip more accessible via a smaller form factor. But we’re not talking widespread accessibility yet; unspecified Digits devices will launch in May for $3,000, with more details to come later in the year.
Nvidia also revealed that it’s tackling world models, which are AI models that are influenced by the ways humans develop their own mental models of the world.
The company also revealed Cosmos World Foundation Models, which will initially focus on “physics-based simulation and synthetic data generation.” The finer points of the model are too detailed to run through in this post, which is why we have all the details available right here.
And on the robotics front, with Nvidia’s new Blueprint modality, individuals can teach robots how to perform tests and actions by demonstrating them within the capacity of the Apple Vision Pro.
There was a lot more included in Huang’s address, which you can watch in full below.
Sony puts a price on Afeela and explains anime to CES
Sony’s press conference wasn’t filled with hardware reveals, if anything, they focused more on the entertainment side of their business. They did bring their Afeela EV, built in partnership with Honda, a step closer to the market by putting a $89,900 starting price on the vehicle, with preorders also launching during the event.
But the bulk of their showcase was focused on creator-oriented technology, like the XYN spatial content creation tools, making reveals about projects in the works within Sony or with other studios, like Horizon Zero Dawn and Helldivers movies, or a detailed run-through of their upcoming slate of Demon Slayer anime films and a Ghosts of Tsushima anime for Crunchyroll, the streaming service Sony acquired in 2021.
You can watch their full press conference via the embed below.
The CTA is bullish on 2025, with a caveat
The Consumer Technology Association is the organization behind CES, and it put forth a sunny portrait of American consumer spending habits on technology in 2025, predicting a record $537 billion will be spent. There’s a big catch though: that amount could drop by an estimated $90-$143 billion should President-elect Donald Trump’s proposed tariffs go into effect and impact US consumer buying power.
Anker takes portable charging to the beach
Anker has seemingly made chargers in every shape and size, but they managed to find a new form factor: a beach umbrella. This solar-charged umbrella can charge devices through USB-C with 80 watts of power, with an expected launch this summer.
Samsung sets the stage for its next event
As has been the case in recent years, Samsung is saving its major mobile hardware reveals for its own events, ending its CES 2025 event with a reveal that the next Samsung Unpacked, along with a Galaxy S25 showcase, will occur January 22.
Samsung might finally release its home robot, Ballie
Samsung’s home robot Ballie has been kicking around the CES circuit for half a decade, but we now have a rough timeline for its launch. Samsung confirmed that Ballie is set to hit the market at some point in 2025, though it still has a rough path ahead. Samsung describes the ball-shaped robot as a “personal home assistant, autonomously driving around the home to complete various tasks,” and connects to your home’s appliances.
Adorable gadgets and robots from Yukai Engineering
Who doesn’t need an oddly-cute robotic companion? Yukai Engineering introduced Mirumi, a fuzzy and expressive robot that mounts to a purse and is “designed to re-create people’s joyful experiences of noticing a human baby as he/she tries to interact with them.”
The company also announced the Nekojita FuFu, a tiny robot cat that blows on your cup of tea or bowl of soup to cool it down for you.
LG’s ‘Affectionate Intelligence’
LG demonstrated ways to interact with your home through AI systems the company is dubbing “Affectionate Intelligence.” LG showcased how its AI agent, LG FURON, can be personalized for the user and the home, like detecting temperature controls or letting you know if you should bring an umbrella before you leave the house.
The company also announced a strategic partnership with Microsoft across its home, mobility, and commercial offerings, as well as an expanded cloud gaming experience for Xbox.
AMD unveils new chips
AMD announced a new roster of chips for laptops, desktops, and gaming handhelds. The company says its gaming-focused 9950X3D is 8% faster on average in popular games compared to AMD’s 7950X3D.
The company is also launching refreshed processors to power the next generation of Copilot+ PCs: the Ryzen AI 300 series and Ryzen AI Max series, as well as new processors in its Ryzen Z2 series for lightweight and gaming-focused form factors.
A robot lawnmower from John Deere
John Deere revealed an electric robot lawnmower meant for commercial-grade landscaping, which the company says can operate for up to 10 hours and see in 360 degrees.
While the mower is quieter than its gas-powered predecessors, it raises questions about whether the mower will come for human jobs. The company also announced an autonomous 5ML orchard tractor that can blast spray crops, a larger 9RX tractor for tilling fields, and an autonomous articulated dump truck built for quarry operations.
Toyota says it’s ‘exploring rockets’
Toyota gave updates to its ambitious Woven City project, the carmaker’s planned community at the base of Mt. Fuji that was first announced at CES 2020. CEO Akio Toyoda showed off how the company taught robot arms to fold T-shirts Japanese style to demonstrate its dexterity.
Toyoda also announced that the automaker is “exploring rockets.” The chairman did not offer any details explaining what he meant, though he did show a rendering of a rocket designed by Japanese spaceflight company Interstellar Technologies.
Get a recipe for a meal you see on TV
Samsung unveiled Samsung Food on Sunday, a new feature on its 2025 TVs that uses AI to recognize food it “sees” on your screen and generate a recipe for it. In addition to recommending recipes, the feature can show the progress of grocery and takeout deliveries you place through the Samsung Food mobile app.
