Ami Colé is one of those brands that has been on my radar for ages but I am somehow just getting around to trying. I’m genuinely mad at myself for waiting so long to try a few things because this brand is it for Black and Brown skin tones. It’s so refreshing to find a makeup brand that caters specifically to darker skin tones, and let me tell you the formulas do not disappoint. I tried out the Skin-Enhancing Tint and Concealer, and all I have to say is wow. The formulas are so creamy and make your skin look so dewy and fresh without it looking unnatural or cakey. I played around with using the concealer as a foundation, and that worked incredibly well. It’s also rare that I find a concealer or skin tint that matches my skin tone so well, and both of these items did so flawlessly. The brand’s makeup is definitely for those who, like me, prefer a minimal look day to day—these products are the perfect staples for that. I’m so incredibly excited about this brand, and I can’t wait to see what else it comes out with.
“I actually think this is my new favorite makeup brand. I cannot stop wearing the mascara and the lip oil—they are just incredible products. The mascara makes my lashes look absolutely insane. It creates length, lift, and volume. Plus, it doesn’t smudge under my eyes (major win!), and it’s easy to take off at the end of the day. The lip oil is hydrating and gives my lips major shine without being sticky. I also feel like it has an almost blurring effect—it instantly smooths out the lines on my lips.” — Katie Berohn, beauty editor
“Every beauty and fashion editor I talk to gushes, and I mean gushes, about Ami Colé’s line of clean, no-makeup makeup essentials, and after trying two fan favorites—The Lip Treatment Oil and the Light-Catching Highlighter—I can verify that said gush is 110% warranted. Both items are supreme. When I want a glassy yet totally natural-looking dew effect on my skin, I swipe on the highlight stick (which is translucent but houses these glittering, light-reflecting minerals you can’t tear your eyes from—so pretty!), and my skin goes from a five to a 10. The Lip Treatment Oil is also a star in its own right. I tried the shade Smitten, a sheer hot pink that washed my lips in the juiciest watermelon Jolly Rancher stain I’ve maybe ever seen. It does feel more like a gloss to me, as it’s a bit thicker and stickier than a true oil, but I don’t even care thanks to how shiny and mirror-like it makes my lips look. Seriously love it.” — Erin Jahns, beauty director
“If the brow pencil and lip oil are any indication of the rest of the brand’s products, I’ll be obsessed with them all. The brow pencil is super skinny, so I’m able to create hairlike strokes. The lip oil is thick and moisturizing, so it stays put and doesn’t disappear after one sip of coffee like so many others do. This brand was my favorite out of all of them I tested.” — Kaitlyn McLintock, associate beauty editor
