The impressive shade range. The brand explains that each and every hue is inspired by “haute couture fashion,” and you have your pick of more than 60 addictive color options!

A creamy, easy-to-apply formula. This stuff glides effortlessly onto your nails for a completely painless (and v professional-looking!) paint job. Plus, the swirl-stem brush is the perfect size and proportion so you can be precise regardless of your polishing skill set. The finish also gives you that even, ridge-free “bouncy” look that’s synonymous with expensive salon jobs.

It’s a breeze to remove. Despite the fact that the formula is long-wearing and resistant to color fad and chips, it removes just as easily as regular polish.

The formula is 8-free, so you won’t find formaldehyde, toluene, dibutyl phthalate, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate lurking in your bottle of polish.

There’s no intimidating or time-consuming curing process. In fact, you won’t even need a base coat! Essie’s Gel Couture is a two-step system; all you have to do is apply two coats of the gel couture polish to nails and then apply the gel couture top coat for gel-like color payoff and shine.

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