If you’ve been tapped into the online beauty community in the last couple of years, you have likely heard a thing or two about Ami Colé. The fresh-on-the-scene Black-owned beauty brand is the brainchild of Diarrha N’Diaye, and it was created to address a lack of beauty products available that considered melanin-rich folks at the inception of products rather than as an afterthought. Now, a couple of years after its launch, Ami Colé has built a cult following with its famous Lip Treatment Oil at the center of its dramatic rise.
As an editor, I like to keep up with what’s trending and getting people excited. Among the never-ending internet chatter of the latest and greatest cool-girl products, the Lip Treatment Oil has consistently been on my mind. On top of that, I couldn’t help but notice the number of repeat purchasers on my feed. When the opportunity to take the lip oil for a whirl presented itself, I had to know what all the hype was about.
